AUGCB-009: Entrepreneurial Marketing

Course Description:

To succeed in today's marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts.

Agenda

Unit 1 The Customer as the Driver

  • Marketing Decisions Framework
  • Positioning Your Product or Service
  • Marketing Strategies and Goals

  • Unit 2
    Communicating Value to Customers
    • Key Selling Messages
    • Creating Emotional Connections
    • Personal Selling
    • Networking: Your 30-Second Introduction

    Unit 3
    Creating a Strong Brand
    • Managing the Marketing Mix
    • Marketing on a Shoestring Budget
    • Your Marketing Calendar
    • Implementing Your Plan

    Unit 4
    Building Customer Relationships
    • Tools to Meet Your Strategic Goals
    • Online Opportunities and Social Media Checklist
    • Generating Buzz: Word-of-Mouth Marketing
    • Measuring Effectiveness.

    For more detail about the course, course dates, registration deadlines, click here and then click on the course title.

    Contact Hours: 16.00
    Price: $195.00

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    * Upon successful completion of our courses your certificate of completion is immediately available for you to print AND we electronically transfer your completion information to CE Broker every Monday at 4:00PM EST. There is no need for you to mail your certificate; we do it for you electronically!

    **Upon successful completion of these courses your certificate of completion is immediately available for you to print AND we electronically transfer your completion information to the State Education Department daily at 4:00PM EST. There is no need for you to mail your certificate; we do it for you electronically!